The Future Tees campaign unlocked a "vision of the future", delivered through the collective energies of 1000heads and Kojey Radical.

A T-shirt with digital at its core. Just point your phone, and the QR code baked within the design unlocked an exclusive web AR experience, launching you into a cutting-edge world of creative technology.

To spark mass engagement for the launch of the shirt, we created a Future Tees Spark AR Face Filter and invited our audience to use and share it via their Instagram Stories. This social action also became your digital ticket on drop night. The message was clear; pioneer innovation with us to earn a place in the drop queue.

Awards:

• 2020 The Drum Awards Winner : Technical Innovation
• 2020 Awwwards : Honorable Mention
• 2020 The Shorty Awards Finalist : Creative use of technology